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Program 2026

As of  May 6 2026

Stages
Topics
We, 24.06. Th, 25.06.
Time
Topic
Panel
Location
10:00 - 12:00
10:00 - 12:00 Brüssel

Opening of the 34th Lokalmedientage

featuring the presentation of the BLM Media Award and a presentation of Funkanalyse Bayern

Leonie Erdmann

Regio TV Schwaben

Marcus König

Stadt Nürnberg

Rolf Kullen

Kantar

Elian Preuhs

Moderator

Dr. Thorsten Schmiege

Bayerische Landeszentrale für neue Medien (BLM)

Dr. Markus Söder

Bayerischer Ministerpräsident

Anja Troll

Radio Bamberg

Alexandra Wachenfeld-Schell

GIM Gesellschaft für Innovative Marktforschung
Brüssel
13:30 - 14:15
Werbung & Marketing
Audio
13:30 - 14:15 München 1

Technology Has Changed. Human Nature Has Not.

Why radio's greatest strengths are more relevant than ever.

Lukas Schöne

MedienNetzwerk Bayern, Medien.Bayern

Dave Sturgeon

DaveSturgeon.com
München 1
Politik & Gesellschaft
Innovation
13:30 - 14:15 München 2

Local Media

How to Achieve Innovation, Digitalization, and Fair Competition

Tobias Berner

CSU-Landesleitung

Dr. Florian Herrmann

MdL, Leiter der Bayerischen Staatskanzlei, Staatsminister für Bundesangelegenheiten und Medien

Dr. Bernhard Hock

Mediengruppe Pressedruck

Ruth Klaus

Mediengruppe Sankt Ulrich Verlag

Dr. Thorsten Schmiege

Bayerische Landeszentrale für neue Medien (BLM)
München 2
TV
Werbung & Marketing
13:30 - 14:15 Athen

Local TV Advertising

What Adds Value?

Fabian Burgey

RTL AdAlliance

Florian Lina

pilot Agenturgruppe

Silke Littmann

TV Bayern

Juliane Paperlein

Journalistin, Moderatorin
Athen
Innovation
Innovation-Pitch
Audio
Künstliche Intelligenz
13:30 - 13:50 Lissabon

Personality Over Prompts

How Radio WMW Uses AI to Turn Its Programming Into Podcasts While Staying True to Its Voice.

Maximilian Conrad

Hypecast
Lissabon
Lokaljournalismus
13:30 - 14:15 Mailand

Local journalism needs a community

How can we foster a sense of connection and interaction with the audience?

Anke Myrrhe

Tagesspiegel

Lynn Nagy

Zeitungsverlag Waiblingen

Ella Schindler

Verlag Nürnberger Presse

Alexander von Streit

Krautreporter
Mailand
Innovation
Innovation-Pitch
Audio
Künstliche Intelligenz
13:55 - 14:15 Lissabon

More content, less effort

Modern tools throughout the audio production pipeline

Christoph Grasser

Auphonic
Lissabon
14:45 - 15:30
Audio
14:45 - 15:30 München 1

Future of Local Radio

How should we rethink local radio?

Jana Ballweber

Katholische Nachrichten-Agentur

Giulia Cresta

CH Media

Corinna Drumm

Verband Österreichischer Privatsender (VÖP)

Marco Morocutti

RADIO NRW

Dr. Thorsten Schmiege

Bayerische Landeszentrale für neue Medien (BLM)

Falk Zimmermann

Die Neue Welle Rundfunk-Verwaltungsgesellschaft
München 1
Audio
Lokaljournalismus
14:45 - 15:30 München 2

Engagement, Vertrauen, neue Zielgruppen

Why Podcasts Belong in Your Local Strategy

Lisa Bögl

Süddeutsche Zeitung

Linus Freymark

Süddeutsche Zeitung

Felix Gnoyke

Augsburger Allgemeine

Katja Ilnizki

kokolores.media

Eva Krallinger-Gruber

SALZBURG - WAS GEHT?

Lukas Schöne

MedienNetzwerk Bayern, Medien.Bayern
München 2
TV
Innovation
14:45 - 15:30 Athen

Securing the future of regional broadcasting through smart solutions

Nicolas Bieri

Stiftung BaselMedia, Telebasel

Sascha Devigne

STUDIO 47

Thomas Eckl

Medienplattform Bayern "WOTSCH.TV"

Kathleen Urbanski

Television Cottbus (lausitz.tv)

Eva Walig

Moderatorin, Journalistin
Athen
Innovation
Innovation-Pitch
TV
Werbung & Marketing
14:45 - 15:05 Lissabon

Advertisers want Netflix

New Revenue Models for Local Media

Thiemo Hensmann

onescreen

Johannes Thyssen

onescreen
Lissabon
Politik & Gesellschaft
14:45 - 15:30 Mailand

Fake or Fact?

Fact-checking as a Strategy Against Disinformation

Sanne Kurz

Bayerischer Landtag

Thomas Laschyk

Volksverpetzer

Caroline Lindekamp

CORRECTIV
Mailand
Innovation
Innovation-Pitch
Künstliche Intelligenz
Werbung & Marketing
15:10 - 15:30 Lissabon

When videos become searchable

How context-specific data is transforming archiving, marketing, and compliance all at once

Christian Cramer-Clausbruch

Inphera
Lissabon
16:00 - 16:45
Lokaljournalismus
TV
Audio
Publishing
16:00 - 16:45 München 1

Before gaps emerge

How can we safeguard local journalism in Bavaria?

Sigrun Albert

Verlag Nürnberger Presse

Regina Deck

Bayerische Landeszentrale für neue Medien

Jacob Queißner

Gerda Magazin

Dr. Thorsten Schmiege

Bayerische Landeszentrale für neue Medien (BLM)

Fabian Steigerwald

Funkhaus Würzburg, Schweinfurter Rundfunk & TV Mainfranken

Natalie Wehrmann

Bayerische Landeszentrale für neue Medien (BLM)
München 1
Audio
Innovation
16:00 - 16:45 München 2

User Experience in Audio Apps

Wie ARD, ORF und Co. das Audioerlebnis ihrer Nutzenden neu denken

Jana Ballweber

Katholische Nachrichten-Agentur

Stefan Köhler

ARD Sounds

Albert Malli

ORF

Matthias Pfaff

REGIOCAST
München 2
Audio
TV
Publishing
Innovation
16:00 - 16:45 Athen

Business Models for Local Media

Proven best practices and next-generation concepts

Till Coenen

Arabella München/Arabella Bayern/95.5 Charivari

Matthias Milberg

Podcastfabrik

Ulrich Niegel

AllgäuHIT

Juliane Paperlein

Journalistin, Moderatorin
Athen
Innovation
Audio
Künstliche Intelligenz
Innovation-Pitch

powered by

Radiozeit.png
16:00 - 16:20 Lissabon

Radio Without Gut Feeling

AI Redefines Programming Strategy and Airchecks

Robert Förster

Radiozeit

Tim Torno

keepitUP!
Lissabon
Politik & Gesellschaft
Creator Economy

powered by

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16:00 - 16:45 Mailand

Between Duty and Attention

Broadcasts in the Feed

Katharina Hamberger

Deutschlandfunk

Dr. Wolfgang Kreißig

Landesanstalt für Kommunikation Baden-Württemberg (LFK)

Horst Rettig

München Live TV Fernsehen

Dr. Annette Schumacher

Bayerische Landeszentrale für neue Medien (BLM)

Marcel Wagner

Moderator & Medientrainer
Mailand
Innovation
Innovation-Pitch
Audio

powered by

Xperi_RGB.png
16:25 - 16:45 Lissabon

Connected Car, Local Advantage

How measurable in-car radio helps local broadcasters

George Cernat

Xperi

Gereon Joachim

Xperi
Lissabon
17:15 - 18:00
Werbung & Marketing
Audio
17:15 - 18:00 München 1

Update Promotion 2026

Inspiring promotional campaigns to emulate

Joe Keller

Radio FM1

Thomas Korponay-Pfeifer

Radio 88.6

Matthias Pfaff

REGIOCAST

Wildcard Promotion

BLM-Medienpreis

Colleen Sanders-Heusener

RADIO NRW
München 1
Audio
Künstliche Intelligenz
17:15 - 18:00 München 2

Music Programming with Heart and AI

How is the essence of radio changing with new technologies?

David Banks

Audiotainment Südwest

Tim Lauth

The Radio Group

Annick Manoukian

RADIO NRW

Lukas Schöne

MedienNetzwerk Bayern, Medien.Bayern
München 2
Innovation
TV
Publishing
17:15 - 18:00 Athen

Innovation Forum 2026

New content and technologies for the local journalism of tomorrow

Christian Altwein

München Live TV Fernsehen

Markus Knall

Ippen.Media

Dr. Thorsten Schmiege

Bayerische Landeszentrale für neue Medien (BLM)

Natalie Wehrmann

Bayerische Landeszentrale für neue Medien (BLM)

Alexander Woldrich

Radio Fantasy
Athen
Politik & Gesellschaft
Audio
17:15 - 18:00 Mailand

Media Literacy on air

How Radio Programs Help Children and Teens Develop Digital Skills

Martina Fehlner

SPD-Fraktion im Bayerischen Landtag

Klaus Lutz

Medienzentrum Parabol

Letitia Schol

Radio Funkenflug

Konni Winkler

max neo, MEDIASCHOOL BAYERN
Mailand
19:00 - Open End
19:00 - 22:00 Altes Rathaus Nürnberg

Evening event

followed by a media party

Altes Rathaus Nürnberg
We, 24.06. Th, 25.06.
Time
Topic
Panel
Location
10:00 - 11:15
Masterclass
Künstliche Intelligenz
Audio
10:00 - 11:15 München 1

Attention: AI is speaking!

What the AI Act Means for Labeling Requirements in the Audio Industry

Katharina Zeschke

ZAC Audio-Consulting
München 1
Masterclass
Lokaljournalismus
Creator Economy
10:00 - 11:15 München 2

Local journalism needs TikTok

Why the platform is strategically important for local media

Pauline Tillmann

DEINE KORRESPONDENTIN
München 2
Masterclass
Künstliche Intelligenz
10:00 - 11:15 Athen

Getting Started with Vibe Coding

If You Can Imagine It, You Can Build It (or Have It Built)

Jim Sengl

KI-Kompetenzzentrum Medien (KI.M), Medien.Bayern
Athen
Masterclass
Volo-Spezial
Audio
TV
Publishing
10:00 - 11:15 Lissabon

Calm Under Pressure

Strategies for maintaining clarity in the editorial routine

Mareike Makosch

Mareike Makosch Coaching
Lissabon
Masterclass
Audio
TV
10:00 - 11:15 Mailand

Voice Coaching: The Next Level

Build Presence and Charisma Through Data Based Voice Training

Daniela Langer

Daniela Langer Coaching
Mailand
11:45 - 13:00
Masterclass
TV
Künstliche Intelligenz
Lokaljournalismus
11:45 - 13:00 München 1

AI-assisted video editing

Practical insights into current projects by SWR and ARD

Willy Lamm

SWR
München 1
Masterclass
Audio
Werbung & Marketing
11:45 - 13:00 München 2

This is what good audio spots sound like...

...and enhance the program

Jasmin Kleespies

proFMmedia

Mark Vogele

proFMmedia
München 2
Masterclass
Politik & Gesellschaft
11:45 - 13:00 Athen

We're all going to die

Grey Swans: How to Deal with Predictable Risks

Andreas Köglowitz

adesso
Athen
Masterclass
Volo-Spezial
Creator Economy
Lokaljournalismus
11:45 - 13:00 Lissabon

Telling Local Stories with Impact

Reels and TikToks with a profile

Anna Parschan

Bayerischer Rundfunk
Lissabon
Masterclass
Audio

powered by

orban.png
11:45 - 13:00 Mailand

In Search of the Perfect Sound

“Behind the Scenes” - ORBAN OPTIMOD: Sound processing with plenty of extras!

Robert Sack

ORBAN Europe
Mailand
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
21:30
22:00
Brüssel
10:00 - 12:00 Brüssel

Opening of the 34th Lokalmedientage

featuring the presentation of the BLM Media Award and a presentation of Funkanalyse Bayern
München 1
13:30 - 14:15 München 1

Technology Has Changed. Human Nature Has Not.

Why radio's greatest strengths are more relevant than ever.
14:45 - 15:30 München 1

Future of Local Radio

How should we rethink local radio?
16:00 - 16:45 München 1

Before gaps emerge

How can we safeguard local journalism in Bavaria?
17:15 - 18:00 München 1

Update Promotion 2026

Inspiring promotional campaigns to emulate
München 2
13:30 - 14:15 München 2

Local Media

How to Achieve Innovation, Digitalization, and Fair Competition
14:45 - 15:30 München 2

Engagement, Vertrauen, neue Zielgruppen

Why Podcasts Belong in Your Local Strategy
16:00 - 16:45 München 2

User Experience in Audio Apps

Wie ARD, ORF und Co. das Audioerlebnis ihrer Nutzenden neu denken
17:15 - 18:00 München 2

Music Programming with Heart and AI

How is the essence of radio changing with new technologies?
Athen
13:30 - 14:15 Athen

Local TV Advertising

What Adds Value?
14:45 - 15:30 Athen

Securing the future of regional broadcasting through smart solutions
16:00 - 16:45 Athen

Business Models for Local Media

Proven best practices and next-generation concepts
17:15 - 18:00 Athen

Innovation Forum 2026

New content and technologies for the local journalism of tomorrow
Lissabon
13:30 - 13:50 Lissabon

Personality Over Prompts

How Radio WMW Uses AI to Turn Its Programming Into Podcasts While Staying True to Its Voice.
13:55 - 14:15 Lissabon

More content, less effort

Modern tools throughout the audio production pipeline
14:45 - 15:05 Lissabon

Advertisers want Netflix

New Revenue Models for Local Media
15:10 - 15:30 Lissabon

When videos become searchable

How context-specific data is transforming archiving, marketing, and compliance all at once
16:00 - 16:20 Lissabon

Radio Without Gut Feeling

AI Redefines Programming Strategy and Airchecks

16:25 - 16:45 Lissabon

Connected Car, Local Advantage

How measurable in-car radio helps local broadcasters
Mailand
13:30 - 14:15 Mailand

Local journalism needs a community

How can we foster a sense of connection and interaction with the audience?
14:45 - 15:30 Mailand

Fake or Fact?

Fact-checking as a Strategy Against Disinformation
16:00 - 16:45 Mailand

Between Duty and Attention

Broadcasts in the Feed
17:15 - 18:00 Mailand

Media Literacy on air

How Radio Programs Help Children and Teens Develop Digital Skills
Altes Rathaus Nürnberg
19:00 - 22:00 Altes Rathaus Nürnberg

Evening event

followed by a media party
10:00
10:30
11:00
11:30
12:00
12:30
13:00
München 1
10:00 - 11:15 München 1

Attention: AI is speaking!

What the AI Act Means for Labeling Requirements in the Audio Industry
11:45 - 13:00 München 1

AI-assisted video editing

Practical insights into current projects by SWR and ARD
München 2
10:00 - 11:15 München 2

Local journalism needs TikTok

Why the platform is strategically important for local media
11:45 - 13:00 München 2

This is what good audio spots sound like...

...and enhance the program
Athen
10:00 - 11:15 Athen

Getting Started with Vibe Coding

If You Can Imagine It, You Can Build It (or Have It Built)
11:45 - 13:00 Athen

We're all going to die

Grey Swans: How to Deal with Predictable Risks
Lissabon
10:00 - 11:15 Lissabon

Calm Under Pressure

Strategies for maintaining clarity in the editorial routine
11:45 - 13:00 Lissabon

Telling Local Stories with Impact

Reels and TikToks with a profile
Mailand
10:00 - 11:15 Mailand

Voice Coaching: The Next Level

Build Presence and Charisma Through Data Based Voice Training
11:45 - 13:00 Mailand

In Search of the Perfect Sound

“Behind the Scenes” - ORBAN OPTIMOD: Sound processing with plenty of extras!