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We, 24.06.13:30-14:15
Werbung & Marketing
Audio

München 1

Technology Has Changed. Human Nature Has Not.

Why radio's greatest strengths are more relevant than ever.

In a world of streaming, social media, algorithms, and AI, what makes radio remain such a powerful force for advertisers and communities? In this engaging keynote, U.S. radio executive and strategist Dave Sturgeon explores the enduring aspects of human nature that technology cannot replace. Through compelling stories, real-world examples, and original insights, Dave demonstrates how radio creates shared experiences, collective familiarity, and trust—helping brands become part of the fabric of a community. Attendees will leave with a fresh perspective on radio's unique strengths and a deeper understanding of why one of the world's oldest media platforms continues to deliver extraordinary results in a rapidly changing world.

Timetable

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KEYNOTE
Dave Sturgeon, DaveSturgeon.com
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MODERATION
Lukas Schöne, MedienNetzwerk Bayern, Medien.Bayern