Local journalism needs a community

On stages, in pedestrian zones, and wherever social life takes place: Whether local journalism remains relevant depends largely on how visible it is on the ground. But which formats, content, and interactive elements work? What business models emerge from this? And how can local media position themselves outside of the major platforms? In an era of AI-generated content and a constant barrage of digital information, physical presence and community engagement are becoming decisive factors for the future. We present innovative projects that bring people together and rethink local content.