Local TV Advertising

Connected TV offers regional and local television new selling points: It serves as the digital bridge that can connect all video environments, from television to streaming and video libraries to social TV. Geo-targeting fits seamlessly into this concept. Tailored content for customers is always in demand and now—thanks to streaming and video libraries—has smart anchor points. Addressable TV also attracts advertisers to the region. What good content, data, and networking can achieve in marketing.