Future of Local Radio

The fact is: Things used to be easier for local radio. Economic pressure is intense, advertising budgets continue to shift toward the major platforms, and competition for the scarce commodity of “attention” is fierce. How can local radio stations survive in this challenging environment? What reforms are needed, and how can we forge sustainable alliances that pool our strength to tackle these challenges? Where can AI help, and how do we ensure the relevance of local content? Leading representatives of local radio in Germany, Austria, and Switzerland will discuss questions like these.