Business Models for Local Media

It’s all about best practices and innovative concepts: This could be an app that brings together the needs of local media, advertisers, and the local community. It could be a significant step in audio marketing that connects linear local radio to digital booking systems. It could be a podcast service provider that opens up new contacts with national advertisers for a local radio marketer. It could be a smart bundling of existing content that creates new advertising environments on the web. This session aims to demonstrate how existing knowledge, digitalization, and smart partnerships are giving rise to new business models in local media companies.