Between Duty and Attention

Election campaigns are increasingly taking place in the news feed—fast-paced, direct, emotional, and platform-driven. Recent analyses illustrate how political communication is changing. But the bigger question is: What does this mean for public value? How can broadcasters remain visible, relevant, and trustworthy in a digital public sphere? The panel will discuss what local and regional media must do to provide guidance—even in areas where attention has long been distributed algorithmically.