Local journalism needs TikTok
Why the platform is strategically important for local media
In local newsrooms, TikTok is often viewed as a side project, an experiment, or a youth initiative. Yet the platform touches on key questions about the future: How can local media reach young audiences? Where will public discourse take place in the future? And how can journalism remain relevant in the daily lives of young people? This masterclass provides insights for decision-makers, highlights best practices in local journalism, and makes clear why TikTok is not just a question of which channel to use, but rather an integral part of strategy, brand development, and editorial...
