Attention: AI is speaking!

With the AI Act, AI transparency will also apply to audio starting in August 2026. But what exactly needs to be labeled, and how is that supposed to work in a medium without a screen? Using concrete audio examples, AI commercials, and real-world cases, this masterclass will demonstrate which audio content may be affected in the future and why implementation will be particularly challenging for radio and audio advertising. The focus is on current developments surrounding the AI Act, guidelines, and the Code of Practice, as well as the question of how transparency can work in practice in audio. Topics to be discussed include deepfakes, AI voices, responsibilities, and possible solutions for the industry.