We're all going to die
Grey Swans: How to Deal with Predictable Risks
Not every disruption comes without warning. Grey Swan events are rare but conceivable—and those who recognize the right signals early on can take corrective action. In this masterclass, we analyze the structural upheavals threatening media companies, how cascading effects arise, and where individual organizations are particularly vulnerable. In the interactive segment, participants will develop their own early warning system: concrete indicators, measurable thresholds, and clear response chains—so that a potential shock becomes a manageable scenario.