Connected Car, Local Advantage

For a long time, the car has been a key setting for radio. In the connected car, this space is changing: the dashboard is becoming more visual and digital—presenting both an opportunity and competitive pressure. Xperi demonstrates how radio is becoming more visible, discoverable, and measurable in the connected car. Once broadcasters understand how their content is used in the car, the feedback loop shortens: programming, distribution, and marketing decisions become faster and more data-driven.

This pitch will be conducted in English.